We envision a world where caregiving is valued and supported as fundamental to a healthy society. We have made it our mission to be the trusted source of actionable information on the realities of family caregiving, while delivering relevant solutions to make it easier and more effective.
Caregiving is heading for a crisis: there simply are not enough caregivers to meet a rising need, and current systems intended to support them cannot scale. New reports on the scope of this growing issue — and new products, programs, and services to engage caregivers — are being released every day. But without deep, contextual knowledge about the day-to-day experience of family caregivers, it will be difficult to address the critical challenges that lie just ahead.
From our beginnings as an innovative pilot project funded by the Robert Wood Johnson Foundation, to our current studies exploring and enabling care ecosystems and caregiver wellbeing, our focus is on providing the quantitative and qualitative data that leads to a meaningful understanding of the complexities of family caregiving.
We hope to spark awareness, strengthen caregivers and their communities, and inform the entrepreneurs, institutions, policymakers and others who impact the lives of family caregivers. We welcome you to Atlas of Caregiving!
CEO | Founder
Rajiv designed and conducted the Atlas of Caregiving Pilot Study, serving as its Principal Investigator. Founder of Bhageera Inc., Rajiv spent more than a decade developing solutions for consumer health and wellbeing. Prior to Bhageera, he held roles managing new product strategy with companies including Apple and Adobe, building upon his work as a research scientist with NASA. Rajiv holds an MBA from Columbia, MS from Stanford, and BSE from Princeton. He sits on the board of Family Caregiver Alliance.
Kathy Kelly has led FCA from a grassroots program to a national organization providing leadership on supporting family caregivers with best practice interventions, public policy, state system development, and leading edge research. She oversees programs including the Bay Area Caregiver Resource Center, National Center on Caregiving, and the recently launched CareJourney, an online caregiver portal for healthcare and social service systems. She was recently recognized as a 2016 Influencer on Aging by PBS affiliate NextAvenue.
Bill holds CEO Advisory and Board positions for companies in enterprise application and infrastructure markets, assisting in the creation of breakout products, business strategies, and high impact teams. He has cofounded and led startups including CollabNet and CCT, and held executive roles at Cadence, responsible for driving rapid revenue growth. Rewarded for his leadership in internet and open source, Bill was awarded the Davos Technology Pioneer Award by the World Economic Forum.