Family caregiving is an isolated and under-appreciated endeavor that is not well understood. As such, current systems intended to support them cannot scale to help them meet the needs of those who are requiring care.
New reports on the scope of this growing issue — and new products, programs, and services to engage caregivers — are being released every day. But without deep, contextual knowledge about the day-to-day experience of family caregivers, it will be difficult to address the critical challenges that lie just ahead.
We envision a world where caregiving is valued and supported as fundamental to a healthy society. We have made it our mission to create a more enlightened understanding of family caregiving by illuminating its vital contributions to a healthy society, and to support the needs of caregivers by catalyzing relevant solutions.